When you are on a limited budget for marketing but you need to increase your online business sales, you may feel that there is no light at the end of the tunnel. Luckily, you have multiple options available to you. They will require some effort on your part, of course, but they'll end up being worth it in the end once you see your online sales and revenue increasing.

Boost Social Media Exposure

According to research, 57 percent of consumers will use social media to obtain recommendations before making a purchasing decision on products or services. With that being said, if you don't have a Twitter account, a Facebook page, or an Instagram, you are severely missing out on free promotion. The thing with having social media accounts is that you need to remain active. Otherwise, these accounts will do you no good. After all, what incentive will customers have to keep an eye on your page if you aren't going to keep it updated with relevant information, such as discounts, tips, advice, etc.? Also, make sure to place follow buttons on your business website so that all of your customers are aware that you have created social media sites and that they can easily click and follow them. 

Start Paying Attention to Your Online Reviews

According to that same research mentioned above, 70 percent of American consumers will look at online user and independent review sites prior to purchasing a product. Therefore, it is crucial that you take the time to stay current with any online reviews that are related to your business. Remember that you won't be able to satisfy each and every customer, so you will likely come across some negative reviews. When you do, the key here is to address them professionally and do what you can to turn the unhappy customer into a returning one. Just because they had one bad experience doesn't mean that they're a goner forever. It is possible to turn them around.

Create an Online Blog

When people go online, it doesn't always mean that they are 100 percent ready to purchase a product or service. Some people want to perform some research before they make a purchase, especially if it a significantly large purchase. To ensure that your customers are getting information that is accurate and relevant, you might want to consider starting an online blog about your service or product. This will bring additional traffic to your business website while also educating your customers about what you have to offer them. Then, once they are satisfied with what they have read, they'll be in the most convenient location to make their purchase.

When you need help with your marketing plan, consider hiring a business strategy consulting firm that can assist you in formulating a firm plan that will help with the growth of your company. Visit websites like http://www.lucintel.com for more information.