Many types of direct-mail marketing are rarely used in favor of online marketing. If you want to try direct-mail marketing, postcards provide the combination of low mailing expense and effectiveness.
Invest In High-Quality Postcards
One of the major advantages of using postcard marketing for direct-mail instead of letters is the recipient sees your message quickly, without it being obscured by an envelope they may not open. The better the quality of your postcards, the more likely they will stand out when someone reads their mail.
When trying to implement text analytics and data mining, there are many tools that are available that can be used to create your own custom solution. These tools usually do not work right out of the box, but with a little work and some customization, you will be able to create your own custom software. To get started, you will need to know what is available:
One example of a text analytic tool is GATE.