Have you ever wished there was 3 of you so you could get more done during the day? The key to being a top producer in real estate is delegating tasks to assistants so you can get out there and do what you do best -- sell! So, which jobs do you farm out and to whom?
1. Virtual Assistant: While you could hire a full-time assistant to work in the office, you don't have to. Not only is office space at a premium, real estate has its highs and lows, why pay someone to sit there when your market hits a slow month? Hiring a virtual assistant allows you to assign tasks on an as-needed basis. Your V.A. can do marketing tasks, like sending postcards to your farm, as well as administrative duties, like organizing receipts for your tax preparer.
2. Social Media Manager: Having a presence on social media sites, like Facebook, Twitter, Instagram, and Pinterest, is important for Realtors, but it is also time-consuming. Hiring a social media manager or even just a Pinterest V.A. is key to freeing up your time while also dominating social media. You can work with an individual that is local to you or you can hire a company that staffs dozens of experts. The choice is yours, just don't waste time on tasks that others can easily do for you.
3. Transaction Coordinator: Once the contract has been negotiated and bottom-lined, consider passing the whole file over to a transaction coordinator. These specialized assistants handle all the paperwork from the inspection on through the day of closing. Generally, you attend the closing so you can gain face-time with both the buyer and seller, but you don't need to be micro-managing the details in between when there are experienced professionals who can do it for you. Go sell another house instead.
4. Digital Home Sales Assistant: Most top producing agents divide their clients and leads up into A-, B-, and C-list buyers, sellers, and investors. While you know that you need to touch base with them -- either on the phone, via email, or on social media -- it can be hard to juggle the lists, calls, emails, posts, and tweets. Plus, leads are (hopefully) coming in on a regular basis that need your attention as well. Having a digital sales assistant to shift through everything, look for keywords, and prioritize who you should call first is extremely helpful for time management. A digital home sales assistant can help you stay on top of it all.
Being able to delegate non-sales tasks to assistants and to maximize your remaining time with their help will make you a more productive agent in 2019 and beyond.